Pavilllion is an experience design studio based in Cape Town, South Africa

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Pavilllion is an experience design studio based in Cape Town, South Africa ----------------------------------------

Our multidisciplinary team takes a world-building approach to brand experiences.

We deliver high-touch executions across digital, physical and spatial, creating tactile and immersive experiences that weave culture, personal narratives and brand stories into profound connections.

From niche activations to large-scale concept events, we direct the full life-cycle of a brand experience, running campaigns that culminate in some of the most talked-about moments in culture.

Recent Work

A wooden bar counter with wine bottles on a wall-mounted wine rack, glasses with whiskey, and paper menus.
Colorful illuminated archway at night with a sign for Jameson distillery on tour, set against a dark sky and historic buildings in the background.

Project
JAMESON DISTILLERY ON TOUR

Format
Large-Scale Brand Show

Date
2026.03.27 / 28 / 29

PAX
3000 Paid Guests across 3 Days

A colorful sneaker with floral embroidery and bead embellishments on display in a store.

Project
VANS & Sportscene “Off The Wall”

A woman wearing a red cap and dark clothing is holding a large red and white protest sign that says 'STOP THE HATE.'

Format
Product Launch & Live Performance

Date
2026.05.27

PAX
250 Invited Guests

A woman with dark hair and a black blazer standing in front of a pink background with the word 'LANEIGE' and decorative chess piece props.

Project
ARC “Night Market” Beauty Fair

Format
Multi-City Brand Show

PAX
1000 Paid Guests Per City

Date
2025.10.31 / 11.07