Pavilllion is an Experience Design Studio based in Cape Town South Africa.

Our multidisciplinary team takes a design-driven, world-building approach to brand experiences.

We deliver highly creative executions across digital, physical and spatial, creating tactile and immersive experiences that weave culture, personal narratives and brand stories into profound connections.

From niche activations to large scale, multi-day shows, we direct the full life-cycle of a brand experience, carrying strategy into creative, building identity out into collateral and running campaigns that build engagement long before our events are live.

A formula that has seen us create some of the most talked-about moments in culture.

Recent Work

A wooden bar counter with wine bottles on a wall-mounted wine rack, glasses with whiskey, and paper menus.
Colorful illuminated archway at night with a sign for Jameson distillery on tour, set against a dark sky and historic buildings in the background.

Project
JAMESON DISTILLERY ON TOUR

Format
Large-Scale Brand Show

Date
2026.03.27 / 28 / 29

PAX
3000 Paid Guests across 3 Days

A colorful sneaker with floral embroidery and bead embellishments on display in a store.

Project
VANS & Sportscene “Off The Wall”

A woman wearing a red cap and dark clothing is holding a large red and white protest sign that says 'STOP THE HATE.'

Format
Product Launch & Live Performance

Date
2026.05.27

PAX
250 Invited Guests

A woman with dark hair and a black blazer standing in front of a pink background with the word 'LANEIGE' and decorative chess piece props.

Project
ARC “Night Market” Beauty Fair

Format
Multi-City Brand Show

PAX
1000 Paid Guests Per City

Date
2025.10.31 / 11.07